Newborn and Infants

Sing along to 26 letters of the alphabet with Leapfrog® Fridge Phonics™! It's a fun way for pre-schoolers to hear letters used in a word and sentence while developing their vocabulary along the way.

To begin, children select a letter, press the letter into the magnetic tile reader for interactive learning that covers phonics, the alphabet, and early vocabulary skills.

Shape-sorting toys just got a bit more fun with Tomy - Shake and Sort Cupcakes! Kids can learn to sort and match fun, colourful cupcakes by fitting them in their lunch box or by stacking them on top of each other! 

Nori is mystical narwhal from Gund®. Her big smile, magical horn and pastel blue colour make her the 'unicorn' of the sea! This 30.5 cm (12-inch) version features ultra-plush fabric, sparkling horn, and a contemporary design in trending pastel blue colour.

• Pastel blue Nori Narwhal with sparkling ribbon around horn and a contemporary design
• Soft, huggable plush built to famous GUND quality standards
• Surface-washable for easy cleaning

Bounce, bounce, bounce! It's hopper ball time! You'll love bouncing around the home with your favourite Wiggle, Emma! Hopper Ball deflates for easy storage, contains no latex, and is perfect for use indoors and out! Great for building coordination skills and is ideal for both girls and boys. Highly recommended (especially for Wiggles fans)!

Capture baby's imagination, stimulate their senses, and keep baby engaged with Squeezy The Donkey™ from Lamaze®. Squeeze Donkey has a velvety purple coat and amazing patterns hiding in wait beneath his ears. He is dressed in a stripy blanket to keep out the cold, and comes complete with a ribbon mane you'll want to groom, a shaggy tail and tassels that are safe for baby to chew on and when you squeeze his tummy you're in for a surprise, this little donkey from the Lamaze stable will pop up his ears every time!

Jibber Jabber Jake is the perfect companion! Listen to him make froggy sounds as you turn him side to side. Baby can explore to find surprise crinkles and chew on the tethered leaf-shaped teether. Jake also has high contrast patterns and multiple bright colours, adding visual stimulation for baby as they play.

Mr Shopbot from TOMY is a coin-eating robot that's tons of fun. Feed Mr Shopbot coins and enjoy watching him crunch and munch, as he raises his eyebrows and plays fun sounds. Scan groceries and watch him light up - just like a real cash register! He can hold a coin with his left hand and has different coloured buttons that each plays a different sound. Mr Shopbot comes with 6 coins, milk bottle and egg box.

Make bath time extra fun with the Tomy Foam Cone Factory! Attach it to your bathroom wall with its suction pads. Kids will love making their own pretend ice cream! Simply add a small amount of bubble bath and water into the top cone and pull the lever. They can even add the finishing touches with the pretend sprinkle shaker! They'll love watching as the "ice cream" fluffs and bubbles up in the cone before their eyes! Three flat-bottomed cones are designed to sit steadily on the sides of the bath, ready to add pretend sprinkles from the shaker that comes as part of the set. Ideal for distracting children as they get more confident in the water, the Foam Cone Factory will promote collaborative role play and help refine motor skills.

GUND is proud to present Coral – a happy-go-lucky seahorse who's always looking for her next adventure under the sea! This 11" (28 cm) upright plush features sparkling fins and a contemporary design in trending blue and pink pastel colours.

Oscar the Grouch the fascinating character from the children's hit TV show Sesame Street who lives in a trash can and loves garbage! This popular trash can character is now available as a 25.5cm plush toy that you can own and cuddle. Made by Gund®, Oscar the Grouch is a quality licensed product that is ideal for any Sesame Street fan as young a 6 months.

Let's go shopping! Children will have fun doing their grocery shopping. Adding delicious food to their shopping cart while browsing the supermarket shelves is exactly what mum and dad do! Don't forget the milk! This easy to assemble 16-piece set is an excellent roll play toy for children 2 years+.