Inspire a new generation of Barbie fans our range of Barbie Dolls!

Buy Barbie Dolls and the Barbie Dreamhouse online! Barbie, the most iconic doll of our generation! Originally launched in 1959, the modern day Barbie doll has come a long way from its predecessor. Since the original launch by Mattel at the American International Toy Fair in 1959, Barbie has captured the hearts of many children around the world!

Barbie has undergone several style changes over the years, and most recently, body changes depicting the curvy, tall and petite body forms of today. This also includes the addition of a family as well as her growing relationship beau Ken.

One thing is for sure, Barbie will always be the go-to children's doll for many more years to come! And we couldn't love that more!