Designed with love, care and attention by a small and passionate team in the UK and made to exacting standards by Chinese colleagues. These super tough little toys exceed all major toy safety standards (EN71 & 2005/20/EC, ASTM & H.R.4040, AS/NZS ISO8124). To ensure the integrity and reliability of the product, these toys have even been dropped from very high heights to make absolutely sure little ones never break them and hurt themselves. Very WOW. 

WOW Toys use super safe non-toxic paint and no nasty PVC so their toys are safe to be nibbled, chewed, hugged and loved.

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  • WOW Toys - Dynamite Daisy
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    WOW Toys - Dynamite Daisy (18 Months+)
    • Was: $19.99
    • $15.99
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    159

    Win the race with Dynamite Daisy, the cute and speedy race car from WOW Toys.

    Fit Daisy's driver figure into the driver’s seat and push her along to see her powerful motorised engine carry her straight to the finish line. Daisy is sure to win any race she enters! Complete with rear magnetic hook, this cute and exciting sports car is also compatible with any WOW Toys trailer.

  • WOW Toys - Mary's Day Out
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    WOW Toys - Mary's Day Out (18 Months+)
    • Was: $19.99
    • $15.99
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    159

    Take Mary and her little lamb for an exciting adventure with Mary's Day Out from WOW Toys!

    Place the lamb on the back of the cart, attach the horse to the front and push it along to hear the realistic clippety-clop sound as they go! The removable figure can ride on the horse or stand next to the cart to take care of the lamb during the journey.

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    WOW Toys - Fireball Frankie (18 Months+)
    • $19.99
    199

    Win the race with Fireball Frankie, the speedy, lightweight race car from WOW Toys.

    Fit Frankie's driver figure into the driver’s seat and push him along to see his powerful motorised engine carry him straight to the finish line. Frankie is sure to win any race he enters! Complete with rear magnetic hook, this fun and exciting sports car is also compatible with any WOW Toys trailer.

  • WOW Toys - Police Buggy Bobbie
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    WOW Toys - Police Buggy Bobbie (18 Months+)
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    • $15.99
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    159

    Be the first to the scene of the emergency with Police Buggy Bobbie from WOW Toys.

    Push Bobbie along and watch as he speeds off to the next emergency. His rocking-action suspensions means he can handle any terrain. The removable policeman figure and police dog fit perfectly onto the buggy and make the perfect team to save the day!

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    WOW Toys - Richie Race Car (18 Months+)
    • $19.99
    199

    Join the race to the finish line with Richie Race Car, the super-fast race car from WOW Toys.

    Push Richie Race Car along to see his motorised engine get him to the finish line in no time at all. His cool spoiler and removable driver figure make Richie one of the favourites to win the race. He also has a magnetic hook compatible with all WOW Toys trailers.

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    WOW Toys - Sunny Submarine (18 Months+)
    • $19.99
    199

    Make bath time an underwater exploration adventure with Sunny Submarine, the exciting propeller powered bath submarine from WOW Toys. 

    Place Sunny in the bath and watch him float, then submerge him under the surface to create bubbles! Wind up the attached captin figure, them let him go to watch Sunny's propellor send him speeding through the water. This exciting interactive bath toy is mould resistant to make bath time both fun for toddlers and easy for parents! Sunny will provide hours of fun in the bath, but is also equally suited to the floor with wheels for imaginative push along play.

  • WOW Toys - Fireboat Felix
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    WOW Toys - Fireboat Felix (18 Months+)
    • Was: $19.99
    • $15.99
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    159

    Make bath time fun with Fireboat Felix, the fire emergency boat from WOW Toys.

     Fireboat Felix floats like a real life boat, and is ready for any fire rescue mission in the bath. Push down on the turtle button to squirt out water from the four jets and extinguish the blaze! Felix's brave fireman figure crew completes this fire emergency set.

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    WOW Toys - Susie Speedboat (18 Months+)
    • $27.99
    279

    Make bath time exciting with super cool floating Susie Speedboat from WOW Toys.

     Susie is full of features for little ones to discover at bath time! Flip open the top of the boat to reveal a fantastic secret cabin with seats for each figure to sit and enjoy their aquatic adventure. Fill the boat with water and pour it out of Susie’s mouth into the bath to see the shapes the water makes. Susie’s friendly floating dolphin and turtle friends complete this fantastic bath time set.

  • WOW Toys - George's Dragon Tale
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    WOW Toys - George's Dragon Tale (18 Months+)
    • Was: $19.99
    • $15.99
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    159

    Come on a mythical adventure with George's Dragon Tale from WOW Toys.

     Place George on his ride on dragon and push the chariot along to hear the realistic clippety-clop sound. When danger approaches George, place the rattling boulder onto the catapult and press the lever to fire it straight ahead. Create your own legends on endless adventures with George and the dragon!

  • WOW Toys - Rock 'N' Ride Ralph
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    WOW Toys - Rock 'N' Ride Ralph (18 Months+)
    • Was: $19.99
    • $15.99
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    159

    Come on a Safari adventure with Rock 'n' Ride Ralph, the push-along adventure buggy from WOW Toys.

     Place the figure in the driving seat and the elephant in the back before starting your Safari drive. Ralph's fun-rocking action means he can rock from side to side over the harsh  terrain, so even after a long day of driving Ralph survives without a scratch!

  • WOW Toys - Charlotte's Princess Parade
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    WOW Toys - Charlotte's Princess Parade (18 Months+)
    • Was: $19.99
    • $15.99
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    159

    Join Charlotte the Princess and her handsome Prince for a night at the ball with this royal carriage from WOW Toys.

    Attach the carriage to the royal horse and push it along to hear the realistic clippety-clop sounds. Charlotte and her Prince can then sit nicely in the back with their tea and cakes as they wave to the crowds gathering on the night of the ball.

  • WOW Toys - The Turbo Twins
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    WOW Toys - The Turbo Twins (18 Months+)
    • Was: $27.99
    • $22.39
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    223

    Join the Turbo Twins from WOW Toys for endless fun-filled racing thrills.

    Push the Turbo Twins along to see their motorised engines speed them along while they compete for the 1st place prize. With their cool spoilers and removable driver figures they are sure to be in contention for podium positions! Complete with rear magnetic hooks, this rapid racing duo are also compatible with all WOW Toys trailers.

  • WOW Toys - Dexter The Digger
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    WOW Toys - Dexter The Digger (18 Months+)
    • Was: $69.99
    • $55.99
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    559